Turning data into money: A conversation with Hamis Badarou

In the ever-evolving world of data analytics and business growth, the ability to transform raw data into valuable insights has become a critical skill

September 5, 2023
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2
 min read
Turning data into money: A conversation with Hamis Badarou

In the ever-evolving world of data analytics and business growth, the ability to transform raw data into valuable insights has become a critical skill. Enter Hamis Badarou, an expert in the field who knows just how to turn data into money. In a recent discussion, Hamis shed light on his role and the journey of converting data into growth, making it comprehensible even for an 80-year-old uncle at a family gathering.

Listen to the full Somewhat Analytics episode: Apple Podcast, Spotify, YouTube

Simplifying the Complex

When faced with explaining his profession to someone unfamiliar with the industry, Hamis described his work as providing organizations with insights to accelerate their growth. This simple yet profound explanation captures the essence of his role: translating intricate data into actionable strategies.

Building Modern Data Stacks

Hamis went on to explain his hands-on involvement in building modern data stacks to help is clients. This comprehensive process spans data collection, storage, consolidation, visualization, and activation. By using tools like Looker, Tableau, and Paradime, Hamis empowers companies to make informed decisions and build solid business strategies.

The Transition from Employee to Founder

Transitioning from an employee to a founder has transformed Badarou's relationship with data. As an employee, he had a limited view of data flow within an organization. Now, as a startup founder, he possesses a retrospective view, enabling him to identify data sources, collection methods, and activation strategies.

Addressing Challenges for his Clients… and saving them 8 hours a week

Hanalytics primarily tackles data challenges faced by businesses. One common issue is managing data from various sources while maintaining a comprehensive view of key performance indicators (KPIs). Badarou shares an example of a European client of his operating marketing campaigns across 20 countries. With the help of Paradime, he can now consolidate data from a broad range of sources, which makes the campaign reporting more efficient. The result? He is saving his clients eight(!) hours a week.

AI's Impact on Data Analytics

Hamis also delved into the realm of AI development in the data and analytics world. He mentioned how tools like Paradime's AI features have transformed the documentation processes, saving substantial amounts of time not having to do mundane tasks. While AI has shown potential for streamlining tasks, Hamis emphasized the need for careful exploration and integration, especially when dealing with clients concerned about data security.

The Future of Data-Driven Growth

As the conversation concluded, Hamis provided a glimpse into the future of data analytics and growth. He emphasized that the shift from siloed data solutions to unified, efficient platforms is the key to staying competitive. He also highlighted the importance of understanding each client's unique needs, as not all tools are universally applicable.

In essence, Hamis Badarou's journey through the data landscape showcases the power of turning complex data into actionable insights that drive growth. His ability to navigate intricate data structures and simplify them for clients proves that in the modern business landscape, success really lies in understanding, harnessing, and making the most of data.

Somewhat Analytics - The Podcast Apple Podcast, Spotify, YouTube

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